•  

    The Empty Pink Chair

    About The Empty Pink Chair campaign 

    In October of 2019, Regional Medical Imaging launched its first ever Empty Pink Chair campaign. The campaign took the community by storm and people from all over Mid-Michigan donated their lightly used wooden chairs. The chairs later received a face-lift, which involved many gallons of pink paint generously donated by Sherwin Williams on Miller Rd. After the chairs were all pinked out and ready to go, local businesses donated money to host a chair in order to raise awareness around the campaign.

    RMI’s largest (rocking) chair at our main location on Lennon Rd.

    The Empty Pink Chairs may appear slightly varied and different, but they all represent the same thing.

    They are symbolic of the comfortable, familiar places that everyone’s loved ones use to enjoy while they lived their diverse lives to the fullest… before breast cancer took them away.

     

    The message of the campaign is clear —
    Don’t leave an empty chair for your family, get your annual mammogram.

    Dick Skaff – President/CEO of Skaff Furniture Carpet One in the large pink cozy chair.

    It is because of the dedicated area businesses that this campaign continues to be a success year after year. Our gracious Title Sponsor, Skaff Furniture Carpet One, hosts the largest pink chair in Genesee County and patrons from all over see this large cozy chair laced in pink whenever they visit the showroom. Our sponsors continue to support the cause and message year after year and have made a monumental difference in the lives of local women going through breast cancer treatment.

    All funds raised from The Empty Pink Chair campaign get donated directly back into the community. Regional Medical Imaging is a proud Community Partner with Hurley Medical Center and supports their Breast Cancer Navigation Program. Funds are also donated to both the American Cancer Society and The Pink Fund, which both help to aide women all throughout Michigan.

     


    Where does the money go?

    Regional Medical Imaging donates to the Hurley Breast Cancer Navigation Program,
    the American Cancer Society, and The Pink Fund.

    Hurley’s Breast Cancer Navigation Program helps benefit local women undergoing breast cancer treatment who are in need of financial assistance. Hurley’s Breast Navigator, Marsha Schmit, works her magic to make sure her patients’ financial needs are taken care of and they have the peace of mind they need during treatment.

    The American Cancer Society is able to help on both a national and local level. Regional Medical Imaging requests that the funds donated remain local to best serve our patients.

    The Pink Fund is a national organization as well, which was founded in southeast Michigan. The Pink Fund works very similar to Hurley’s program, where women going through breast cancer treatment can submit an application to receive financial assistance. Members of a volunteer committee go through and read these applications, making sure the applicants meet the requirements, and grant appropriate funding.

     

    The Empty Pink Chair campaign has raised nearly $30,000 in the past 3 years!
    It is because of dedicated leading community businesses that this astonishing number is possible.

    We would love to have a recorded-breaking year this year and our goal is to raise $20,000!

     


    Ready to become a sponsor?

    Hosting an Empty Pink Chair during the month of October is easy!

    We supply and deliver the chair(s)
    We supply a framed story of what the Empty Pink Chair represents
    You place the chair in highly visible area
    You encourage women to get their annual mammogram so they don’t leave an Empty Pink Chair for their loved ones
    We pick up the chair(s)


    Chair Host Sponsor Opportunity ($250 per chair)
    Sponsorship includes:

    • FB photo post of The Empty Pink Chair in your business
    • Host/purchase 4 chairs, get 5th FREE

    Year-Round Sponsor Opportunity ($500 per chair)
    Sponsorship includes:

    • FB photo post of The Empty Pink Chair in your business
    • Radio sponsor mentions during October for The Empty Pink Chair promotion
    • Chair is yours to keep!

    Presenting Sponsor Opportunity ($1,000 per chair)
    Sponsorship includes:

    • FB photo post of The Empty Pink Chair in your business
    • Logo will be included in social media posts regarding The Empty Pink Chair
    • Logo inclusion on digital campaign to promote awareness in October
    • Radio sponsor mentions during October for The Empty Pink Chair promotion
    • One (1) Empty Pink Chair to display in your business

    If your company is interested in sponsoring a pink chair, please complete the form below:


    Please select a level of sponsorship(Required)

    Thank you for your support!
    Chair delivery starts in the last week of September.